Strengthened and elevated the brand identity and design system with fellow designers, developers, and stakeholders, while providing support to the marketing team in creating event materials, collateral, company swag branding, video customer stories, and web design.

Developed animated product screens using Rive and After effects of the Tanium console empowering users resulting in providing clarity on complex workflows and contributing to a more effective sales process.

Created and delivered comprehensive UI mockups, ranging from low to high fidelity, for 15+ mid to large projects, resulting in measurable improvements to user engagement across the platform.

Evolved functional 2D icons into a comprehensive high-fidelity supporting icon set, enhancing visual consistency and user experience across marketing collaterals, demand-gen ads, website, and presentations.

Pioneered promotional videos for marketing events, webinars, and demos utilizing Celtra, Rive, Premiere Pro, and After Effects.

Spearheaded cross-functional collaboration with marketing, product design, project management, engineering, and editorial teams to evolve the brand identity and become user focused towards people pursuing a career as a certified nursing assistant.

Conceptualized, designed, and successfully launched of the company’s rebranding strategy and transitioning from B2C to B2B, including the development and implementation of a comprehensive design system.

Orchestrated and managed the company's design system, marketing materials, wireframes and prototypes, and design language using Figma, Asana, Illustrator, Premiere Pro, and Webflow.

Led the visual design for key UX moments in Microsoft Edge, creating a suite of illustrations and high-fidelity icons that improved user comprehension and delight during empty states and error flows.

Partnered closely with Product Management and Engineering in an empowered, cross-functional team to discover and define issues on how to enhance the visual language of Microsoft Edge shopping experience.

Managed brand identity projects for multiple cloud platforms, creating and maintaining brand guidelines; ensured consistent brand representation and continuous evolution, elevating the brand's perception in the cloud platform market.

Collaborated with cross-functional teams, utilizing Sketch for efficient and timely updates; accelerated product release dates by 2 weeks and supporting marketing efforts.

Designed all promotional materials such as email campaigns, social media assets, trade show graphics, logos, merchandise, print, web, animations, PowerPoint presentations, iconography, illustrations, UX design and marketing collateral.

Designed on-air promotions utilizing Adobe After Effects for events broadcasts in a fast-paced environment on Fox Sports 1 and Fox networks.

Created innovative, high-quality promotional news designs for Race Hub scenes using Adobe Photoshop and Illustrator while NASCAR analysts and drivers talked live on television.