Spearheaded the evolution of Tanium’s brand identity and design system, partnering with designers, developers, and senior stakeholders to ensure visual cohesion across every touchpoint.

Led motion‑strategy for animated product screens using After Effects and Rive, translating complex platform workflows into clear storytelling; motion reels highlighted key features and improved prospect comprehension.

Evolved a functional 2D icon set into a high‑fidelity icon system, raising visual consistency by 20%.

Owned creative direction and brand strategy for Tanium Titans, a developer community brand; defined visual identity and design system, doubling user engagement.

Directed large‑scale Sales Kickoff and Chairman’s Club events, shaping visual assets for 250+ attendees and reinforcing sales narratives.

Art directed a cross-functional rebrand across 4+ departments, setting the creative vision for a new target audience of aspiring certified nursing assistants and driving a 30% increase in brand resonance.

Architected and launched a comprehensive design system during a pivotal B2B rebrand, maintaining 99% visual consistency across sales and product touchpoints.

Cut time‑to‑market for new marketing campaigns by 50%, accelerating launch cycles by an average of two weeks.

Managed the company’s design system, achieving 95% brand consistency across digital and print channels.

Created a custom illustration system that reinforced visual storytelling across web and marketing assets.

Introduced 20+ static and motion illustrations and high‑fidelity icons for the Microsoft Edge browser, enhancing the visual language of the shopping experience.

Designed empty‑state pages, 404 redirects, and shopping pop‑up notifications, establishing a thematic color identity from a logo‑only baseline.

Partnered with product, web, and marketing teams to define and elevate the Edge visual language; secured cross‑department approval for the new theme.

Ensured design decisions aligned with product and brand standards, contributing to increased user engagement on the shopping experience.

Delivered high‑impact illustrations that refreshed a previously stale design aesthetic, making the experience more eye‑catching and narrative‑driven.

Consolidated brand identity for three cloud platform brands (Upbound, Crossplane, Rook) under a unified design system.

Directed a website update project using Sketch, collaborating with cross‑functional teams and accelerating product release dates by two weeks.

Held full creative ownership across all brand touchpoints, including email campaigns, social media, events, logos, swag, web, motion presentations, iconography, and UI.

Served as the sole creative authority, designing the entire spectrum of promotional collateral—from sales decks to trade‑show booths.

Directed creative execution of on‑air broadcast sports promotions for Fox Sports 1 and Fox networks, overseeing daily live graphics for the NASCAR RaceHub segment.

Produced real‑time graphics and infographics under live‑production pressure, delivering designs minutes before air and improving audience engagement.

Created high‑quality promotional designs for Race Hub, including driver spotlights and race‑standing infographics, using Photoshop and Illustrator.

Designed the logo and brand identity for the FOX 360 sports talk segment.

Utilized After Effects to produce UFC Fight Night promos, driving viewer tune‑in for live Pay‑Per‑View events such as UFC 213.